Location and Facilities optional 1. Company Overview There are many variations and approaches on how to lay out the various components of a business plan.
Writing a business plan for a healthcare involves preparing a document that outlines the services you plan to provide and how you intend to run your company. Health care businesses usually deal with reimbursement, fee schedules, billing systems, managed care contracts and operational issues.
By describing how your company handles these challenges, you can prove to potential investors that your business strategy is sound and worthy of their investment. Available Resources Use the resources provided by websites, such as the Business.
Use the self-assessment tool provided by the Small Business Administration website as well as other resources, such as free online courses, access to online mentoring and templates. Company Description Write a description of your health care business. For example, list how your service offers elderly or disabled clients non-medical support at home.
If you plan to purchase and run a franchise operation, the parent company typically provides information and training that describes the business. For example, urgent care center businesses typically provide care by a certified physician, on-site lab services, prescription services and extended hours.
Describe the skills and experience of your staff, such as technicians. Marketing Strategy Use resources, such as the Plunkett Research website, to identify the industry outlook and trends in the health care industry.
Analyze their strengths and weaknesses. Prepare your own promotional campaigns, which could mean describing your plans to develop a website to advertise your services or conduct an email marketing campaign to attract new customers. Describe your community and how you intend to obtain referrals, such as making connections with doctors and hospital administrative personnel.
These health care professionals frequently refer patients requiring home health care to local reputable agencies providing quality service to discharged patients. Organization and Management Add a section describing how you intend to organize your health care business.
List the software programs you intend to use for charting and billing. Establish a mechanism for receiving payment and obtaining reimbursement for services.
List the licenses required to operate a health care business in your state, using the resources provided by the Business. Ensure that you meet the guidelines for providing health care services and that your services can be reimbursed by Medicare, Medicaid and private insurance. Financial and Strategic Goals Describe how you plan to finance your company and specify a multi-year plan.
For example, state the number of patients you hope to serve by the end of the first year. Classify these patients by type, such as home health care or personal injury cases. Set success criteria, such as 80 percent customer satisfaction as reported by follow-up surveys you conduct with clients.
Use the resources provided by the Business.n Adjust overall staffing to meet changing business issues.
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FINANCIAL SECTION OF YOUR BUSINESS PLAN. The Financial Section, in many cases, is the most scrutinized section of your business plan. In short, it provides details on how potentially profitable the business will be, how much debt and equity capital is required for the business venture, and when debts are scheduled to be repaid to investors.
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