How to write a press conference press release

People call press conferences because they think they have something important to say. This may be true, but keep an open mind to the possibilities.

How to write a press conference press release

how to write a press conference press release

Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products. And that can mean new prospects contacting you asking you to sell to them.

Talk about low-hanging fruit! What's more, press releases are cost effective. If the release results in an article that for instance appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement.

However, most press releases never accomplish that. Most press releases are just spray and pray. Nobody reads them, least of all the reporters and editors for whom they're intended.

Worst case, a badly-written press release simply makes your firm look clueless and stupid.

Nov 10,  · RULE #3: Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. Press releases and media advisories can be sent by e-mail or fax, depending on the journalist's preference. Both should be sent out at least a week in advance of the press conference, and it's a good idea to make a reminder follow-up call or e-mail to the journalist a day before the event. The 6 Essential Points of How to Write A Press Release for An Event. 1. Headline. Use a "hook." Tying your event into trends, news, and social issues can add excitement and urgency to a press release for an event. The reader feels they are getting more value by attending than staying away.

For example, a while back I received a press release containing the following sentence: And, let's face it, a 6.

As a reporter, my immediate response to that press release was that it's not important because it expended an entire sentence saying absolutely nothing.

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And I assumed probably rightly that the company's marketing team was a bunch of idiots. With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: Use the press release as a sales tool.

Have a newsworthy story. So it's got to have appeal to the entire readership of the publication. Write it like a reporter would write it.

If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. Therefore, it's up to you to make sure that your press release looks and feels like a real article. Provide some good quotes. Have him say something memorable and personal, if possible.

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Contact your top outlets personally. In addition to sending a press release, personally contact the reporters that you really want to cover the story. Send them something personal. You might even want to rewrite the press release to fit their beat. If all that sounds too difficult, you may want to spend the extra money to get a reporter to write the press release.

Any good reporter will make the release look like a story, which means it's more likely to be picked up and republished. Luckily there are plenty out-of-work reporters out there right now. What follows are three examples, pretty much picked randomly, which show how it's done.

The first two have a little biz-blab in them, but are still reasonably effective. The third one from Microsoft is an excellent example of how to write a press release that will intrigue reporters and editors.How to Prepare a Press Conference What is a Press Conference?

• Clearly state a good reason for holding a press conference: the news you are going to reveal has not been covered in the press yet, or there is an emergency, or an written statements or a press release.

You can prepare a packet of factsheets, charts or. Press releases and media advisories can be sent by e-mail or fax, depending on the journalist's preference. Both should be sent out at least a week in advance of the press conference, and it's a good idea to make a reminder follow-up call or e-mail to the journalist a day before the event.

The 6 Essential Points of How to Write A Press Release for An Event. 1. Headline. Use a "hook." Tying your event into trends, news, and social issues can add excitement and urgency to a press release for an event.

The reader feels they are getting more value by attending than staying away. Nov 10,  · RULE #3: Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. PR professionals recommend checking out press release distribution services such as PRWeb and PR Newswire to find a model on which to base your release.

Searching Google for announcements related to your business — promotions, new product launches, new branch openings, etc.

how to write a press conference press release

— is also likely to produce an example you can . Jun 09,  · To write a press release, start with a catchy and concise headline that lets readers know what the press release is about.

Then, write a brief sentence paragraph that sums up the main point of the press release%(64).

How to Write a Press Release | alphabetnyc.com