Case studies of micromax mobiles

So what marketing strategies did Micromax followed? Micromax is not limited to phones only Micromax has expanded its reach in Indian homes through its various products like tablet, LED Tv, data card and mainly the mobile phones. Micromax sells around 2.

Case studies of micromax mobiles

Nokia entered India in Third Largest Telecommunication Market: India ranks third globally after China and U. The Indian market is adding about 10 million users a month. ByNokia estimates that there will be around million mobile phone users in India as compared to million.

So, it took India 12 years from when the mobile revolution began to grow from zero to million subscribers. However, analysts estimate it will take only five years to add the next million.

Inan IDC report indicated that there were about 28 new handset vendors in India. Nokia led with a Samsung and LG followed with markets shares of 7.

Update Mar, — Nokia had a market share of approx. Its revenues were Rs 12, crore in and Rs 12, in the The Indian market accounts for 12 per cent of worldwide sales for Nokia.

Nokia planned to rollout the microfinance offer in 12 Indian states. Nokia anticipates such customers would drive demand for high-end phones. In one quarter of alone, twenty-seven new mobile handset manufacturers entered the Indian market to introduce entry-level models and other models with features such as dual SIM cards and full QWERTY keyboard for the price sensitive Indian consumer.

Mobile handset sales in India: By year ended June 30,mobile handset sales in India was In India, Nokia has 2 lakh retail outlets and support centers across cities and towns.

Maxx Mobile — In less than two years after entering the Indian mobile phone market, Maxx Mobile captured around four percent market share by offering around 45 models and having a presence across India with its service centres.

With such a strong distribution network the company wants to increase it market share to about 10 percent in the next two years by InNokia introduced the Nokia with a Hindi menu.

Case studies of micromax mobiles

InNokia launched the Nokiaa first Made for India phone. Init ranked in the top ten at number 4. Nokia has since held the number one slot for three years consecutively. In FebruaryNokia entered into an alliance with Microsoft.

Nokia began using the Windows operating system on its smartphone range called Lumia. However, India operations are unlikely to be affected by the job cuts, a spokeswoman from Nokia India confirmed.But Micromax mobiles are available atvery low rates and that too loaded with all these features.

This is a branded phone andcompetes with established alphabetnyc.comes like dual sim, long lasting battery and QWERTY keypads at low prices havemade Micromax successful particularly in rural India. It sells more than 1 million mobiles every month.

By offering a product line ranging from mobile phones to LED televisions, tablets and data cards, Micromax became the largest Indian mobile company that almost cannibalized the market leader Nokia.

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Case Study on Micromax Key People in Micromax (CEO) – Deepak Mehrotra (CMO) – Shubhodip pal mobiles handsets every month, with a presence in more than districts through , retail outlets in India. Micromax has identify the customer needs and wants.

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