As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. Write a three to five page paper, in which you: Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen.
Marketing Plan Due Week 6 and worth points This assignment consists of two 2 sections: You must submit both sections as separate files for the completion of this assignment. For the first six 6 months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of twenty-five 25 miles from where you live.
For most non-alcoholic beverages, marketing as opposed to the actual product itself is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.
Analyze the types of consumers who will be drinking your beverage in demographic terms i. Support your analysis with actual data on the size of the demographic groups in your local community nearby zip codes.
Outline the demographic information for your company specified on the worksheet in the course text p. At American FactFinder http: If you are selling through other businesses such as grocery storesindicate the number of those businesses in your local area.
You will find information about such businesses in your local area at County Business Patterns http: Check Chapter 2 of Successful Business Plan for more research sources.
Use the factors listed in the course text graphic p. Defend your strategy to successfully compete against market leaders in your segment.
For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks.
Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text p. Every business faces competition and the non-alcoholic beverage market is an especially crowded market. Before you choose your marketing vehicles, you must determine the message you want to convey through those vehicles.
Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively.THE NATIONAL TRANSPORT Authority unveiled a major new plan for Dublin’s bus system this morning as it detailed its Bus Connects project.
The brand was initially mooted last year but detailed. This assignment consists of two (2) sections: a draft of your business plan and an income statement containing your business plan financials.
Note: You must submit both sections as separate files for the completion of this assignment. You must intend to raise money for your startup company. Create. The Plan for Success.
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Description Write a Review. Description Write a Review. BUS Week 8 Part 2 Business Plan - Draft - Business Plan – Draft. This assignment consists of two (2) sections: a draft of your business plan and an income statement containing your business plan financials (i.e.
Week 7 Discussion "The Financials").
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